've got all the proof i need, it ain't the whiskey ♪ >> reporter: rising star gary allen says it's the sign of the times. >> country music is about what happens monday through friday and more of the blue collar stuff and the pop is about what happens on the weekends. when times get tough, people kind of pull for american music. >> reporter: one thing's for sure, the city slickers -- >> i love the words and the songs, i love the meaning. ♪ like you got anywhere better to be ♪ >> reporter: fans are thrilled their music is once again taking a bite out of the big apple. >> it was inevitable they'd have to get a radio station. country fans demand stuff, they will pick up the phone and call. ♪ >> and the folks at nash say they're not stopping at radio, they're launching a magazine and there's potential for expanding into television as well. >> love it, sounds good to me, get my guitar. >> you beat me to it. >> that's crazy. we'd want them to do well. craig melvin thank you so much. >>> just ahead, how to load a perfect dishwasher. we'll show you how. first this is "today" on nbc.